Our Story
Since 1985, we've been dedicatedly creating genuine Italian pizza with a dash of passion
From Naples to Your Neighborhood
'PlainPromenade' emerged from a quaint dream: to introduce true Neapolitan pizza to London. The Rossi family established our eatery in 1985, beginning with a cozy, family-oriented ambiance and time-honored recipes passed through generations.
Our founder, Marco Rossi, mastered pizza crafting during her expeditions across Italy, learning from renowned pizza experts in Naples—the cradle of pizza. After her journey back to the UK, her mission was to replicate the enchantment of bona fide Italian pizza, adhering to ancestral techniques and the most exquisite ingredients.
From a humble 12-seater pizza shop, we've flourished into a cherished neighborhood fixture, yet our pledge to superior quality and bona fide craftsmanship persists. Our age-old wood-firing oven practices continue, our dough is prepared fresh daily, and we persist in selecting top-notch ingredients.
Nowadays, 'PlainPromenade' is still a family affair, with the second generation of the Rossi lineage piloting our devoted crew. Even as we integrate a few contemporary improvements, the essence of our establishment remains steadfast: forging luscious, genuine pizzas that unite patrons.
Our Values
Quality Ingredients
Our ingredients are sourced meticulously for freshness and supreme quality, collaborating with local growers and Italian suppliers to deliver authentic tastes.
Traditional Methods
We pride ourselves on classical pizza-making approaches, giving our dough a 48-hour fermentation period and baking it in genuine wood-fired ovens.
Community Focus
Our vision extends beyond being a mere eatery—we're an integral aspect of our vicinity, endorsing local endeavors and fostering an inclusive atmosphere.
Sustainability
Our dedication to eco-friendly practices includes minimizing food waste, utilizing eco-conscious packaging, and endorsing sustainable farming.
Meet Our Team
The enthusiastic individuals responsible for our exquisite pizzas
Marco Rossi
Owner & Head Chef
Honed in Naples, this second-generation proprietor has been refining our pizza selection for above 15 years.
Olivia Sanchez
Executive Chef
Trained in Italy, Olivia contributes over a dozen years of culinary experience to our kitchen, focusing on dishes that highlight the seasons.
Lucas Bianchi
Master Pizzaiolo
Lucas, originating from Naples, has dedicated over 20 years to perfecting his pizza craft and plays a crucial role in educating our pizza-making staff.
Emma Johnson
Restaurant Manager
Emma ensures every patron enjoys an unparalleled dining excursion and steers our hospitality team with kindness and adeptness.
Ethan Lim
Sommelier & Beverage Director
Ethan orchestrates our drink selection, specializing in Italian juices and Juice refreshments that harmonize flawlessly with our pizzas.
What Our Customers Say
This is the closest to authentic Neapolitan pizza I've ever tasted outside Italy. The crust is impeccably chewy and adorned with the distinctive charred blisters that a true wood-fired oven produces.
Alex Smith
I appreciate that 'PlainPromenade' champions local produce and eco-conscious initiatives. It's evident in the flavor of every slice. Their rotating seasonal selections are always eagerly anticipated!
Lily Thomas
I've been a regular for countless years and their standard of excellence is unwavering. The staff makes you feel part of the family, and the pizza is nothing short of celestial, true to their name. Don't pass up on the Truffle Delight pizza!
Nathan Diaz
Awards & Recognition
Top Pizzeria in Smithport
Local Culinary Honors, 2019-2023
UK's Leading 50 Pizza Outlets
National Gastronomy Listings, 2021-2023
Certified Genuine Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Eco-Excellence in Business Award
Local Green Business Council, 2022
Come Visit Us
Indulge in the authentic flavors of Italian pizza in a heartwarming and genial setting